"The Soundboard is devoted to the NW's all-ages music/arts scene and was created by EMP Museum to enrich the museum's teen-based programming. EMP is a leading-edge, non-profit museum, dedicated to the ideas and risk-taking that fuel contemporary popular culture."
The Soundboard's logo is renewed to match the modern and newer generation, to bring more youthful energy. The font itself is a handwritten font that has edgy look and youthful appearance. The illustrated speech bubble also supports that idea, as well as the idea of free speech and discussion on music and arts in the Northwest area.