Imprint Plus

Role

Visual Design Lead

Duration

Mar 2019 - Jul 2019

Challenge

Imprint Plus is a manufacturer of professional and reusable name badges. Their unique reusable and established system, combined with the superior quality, flexibility, and service differentiates them from the market. Here are some of the challenges our team addressed:

Serve existing and prospective customers with different service levels, such as full service or print on your own.
Design self-serve tools that are easy to use for those that need them.
Display their customized and personalized products elegantly.

Visual Solutions

The mood board I created was evolved and used as the visual direction of the project to elevate their design style. Showing the reusable products in layers makes it easier for the customers to understand the elements they can utilize depending on their needs. Displaying various textures and materials is also essential to create a realistic product expectation, which is why I created the 3D product illustrations from scratch. The layers of reusable products can be animated upon arrival, which added fun and educational elements upon entering the site. Creating an environment that solves both a professional and friendly atmosphere is what I considered while choosing the right photo representation. Rounded corners are used on the shapes and font choices throughout the design to emphasize the warm and welcoming vibe.